Justin Li always has time to find his center. Take a look at how he spends his day as Unqork’s Senior Product Marketing Manager and VP of the Subtle Asian Qorks ERSG.
As a Senior Product Marketing Manager at Unqork, it’s Justin Li’s job to support the Product team on everything that relates to the features they’re building for Unqork. This includes messaging, positioning, and creating sales collateral to help the Sales team understand what’s being launched and prospective customers understand what the platform offers. Whenever you see a new webpage, webinar, demo video, or solution brief on our website, Justin and his team are behind it!
Read on to find out how Justin spent one of his days last week, direct from Justin himself.
6:00 AM: I wake up bright and early and head to the gym. I like to do a Peloton bike ride and weights or go for a swim. The gym I go to follows COVID precautions and makes sure that everything is clean, so I feel pretty comfortable working out there.
7:30 AM – 8:15 AM: After my workout, I get ready for work and fix myself some breakfast. My go-to is Greek yogurt with granola and berries, a banana, and a protein shake. I’m not a coffee guy unless I’ve had a really long day and I need a pick-me-up in the afternoon.
8:15 AM – 8:30 AM: I finish out my pre-work routine with a quick meditation session. I started doing meditation during the pandemic while I was recovering from a hip injury. I was dealing with a lot of pain and couldn’t really do anything besides stay in my apartment, so I used meditation as a way to accept the pain I was feeling and not fixate on things. It started off as just pain management and then it gravitated towards work and anything else that’s top of mind. Each morning I take 10 to 15 minutes to meditate and focus on my breathing, and it’s done wonders. I just hit 434 days in a row on Headspace!
8:30 AM – 9:30 AM: I catch up on emails, finish any leftover tasks that might’ve come up since yesterday, and prepare to dive into work.
9:30 AM – 11:00 AM: I have a few 1:1s with people on the Product Marketing team. I like to check in with them regularly to find out what’s going on in their respective product areas and help out wherever I can.
11:00 AM – 1:00 PM: Next, I have a meeting with different product managers to talk about what new Unqork products are launching soon. A product manager is responsible for understanding what the team is working on at all times and supporting them with upcoming launches. Lately, we’ve been working on more tools for the developers and managing the SDLC process. Unqork isn’t just no-code for the citizen developer, it’s also for the engineer and the person who is really technical. We’re doubling down on that angle with these next few launches and focusing on different ways to make our more technical Creators more productive.
1:00 PM – 2:00 PM: Time for lunch! Fortunately, my wife usually cooks and prepares lunch because I’m not the best at it. Today we had an arugula salad with cherry tomatoes and chicken that we prepped over the weekend, topped with olive oil and vinegar.
2:00 PM – 5:00 PM: After lunch, I do some odds and ends for a bunch of different projects. I really like creating presentations around the messaging and positioning of a product. When we launch a product we create an overview of what the product is by thinking about what challenges the product is solving and what its benefits are, and we try to find examples of how customers are currently using this. I like diving deep into the product and getting a feel for what’s coming and then creating a story around it.
5:00 PM: It’s time for my weekly meeting with Roselynn on the Product Ops team to coordinate all upcoming launch activities. For a typical launch, we start by working our way backward from the launch date and coming up with a launch plan. Depending on the size of the launch, we might do a blog post, a webinar, or a full press launch.
After that, we create the messaging and positioning of the launch. Who’s our target persona? What are the features and capabilities of this product? What challenges is it solving? What are the benefits? Are there any relevant customer stories? Those are the questions we’re trying to answer with our messaging. We also have a master doc of wording we use to talk about a particular feature, and that makes my job a bit easier.
From there, we create internal collateral for Unqorkers and hold separate socialization sessions where we’re going deeper into the features and answering any questions people might have. And finally, we focus on the external launch push which is everything from creating blog posts to scheduling webinars to working with our Demand Gen team to create campaigns. Once something is launched, it’s all about monitoring how the feature is doing, keeping engagement up, and creating more assets to support anything that’s needed.
We have three pillars that we focus on as an organization—developing professionals within the community, exploring and celebrating the Asian experience, and giving back to the community.
5:30 PM: I meet with Jin, the President of Subtle Asian Qorks, to talk about upcoming events and other initiatives for our ERSG. We have three pillars that we focus on as an organization—developing professionals within the community, exploring and celebrating the Asian experience, and giving back to the community. Recently, we did a partnership event with Meals for Unity where we cooked over 300 meals for the elderly and distributed them in Chinatown, New York. We plan to do more really cool community service events like that in the future.
Photos from the Subtle Asian Qorks’ community service initiative at Meals for Unity.
We also want to build a mentorship program within Unqork and within the Asian community as a whole. We did a talk with Jane Tran about advancing Asians in the workplace and it got a lot of buzz, so we’re trying to create a sustainable mentorship program so we can help members of our ERSG move up professionally. There’s also been talk about doing a Korean barbecue/karaoke event! There are so many different facets of being Asian and we’re very focused on exploring all of that.
6:00 PM: After that, I connect with the broader Subtle Asian Qorks leadership team to talk about upcoming events as a group.
7:00 PM: Time for dinner!
8:00 PM: I catch up with my wife at the end of the day and watch some TV. I’m a big, big fan of The Bachelorette and The Bachelor, so that’s one thing I always watch. I’m also catching up on Loki. If there’s a big NBA game going on I try to go out and meet up with a couple of friends to watch the game somewhere. My wife and I also like to unwind by taking a walk along the West Side Highway, right by the water. If it’s a really nice day, we’ll make a night of it and grab dinner and dessert.
To hear more perspectives from other Unqorkers, check out the other entries in our Unqork @ Work series and our Creator Spotlights.
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