How No-Code Empowers Broadridge to Rapidly Develop Innovative Wealth Management Products
Joseph Lo, VP of Wealth Product Innovation at Broadridge, speaks on how they built a Private Market Hub for Wealth to meet an unaddressed need. Hear about the journey from ideation to the MVP launch.
During a recent session at Create 2021, Paul Larkin, Unqork’s Associate Partner – Private Assets sat down virtually with Broadridge Financial Solutions’ VP of Wealth Product Innovation, Joseph Lo. The two explored how Broadridge tapped into the power of Unqork’s enterprise no-code platform to develop a custom alternatives investment product.
“Unqork allows me to take my ideas and what we are hearing from our clients and bring them to life. It gives innovation leads like me the ability to rapidly prototype, build MVPs, and then iterate on product-market fit before we go to market in full.”
Transforming alternative investments is a “big meaty, challenging problem,” according to Joseph. These products are almost exclusively used by high net-worth individuals, resulting in small volumes. As a result, the cost and risk of transformation have (at least traditionally) outweighed the potential returns. Therefore, many alternative investment processes have remained overly reliant on manual- and paper-based workflows, which inevitably lead to inefficiencies, opaqueness, and security issues. However, since Unqork lowers the costs to build and manage a complex application, companies have more leeway to transform crucial but “small volume” processes, such as alternative investments.
“We designed a solution from the ground-up built with Unqork’s no-code technology to automate and digitize a wealth managers’ alternative investments department so that they can grow assets fearlessly and at scale,” Joseph explained.
One of the great benefits of Unqork is that it gives enterprises the ability to rapidly make changes to applications as they receive market feedback. According to Joseph, this was a key differentiator for Broadridge compared to other development solutions.
“Unqork’s no-code technology enabled us to rapidly transform a really complex process and turn it into something we could configure and iterate week-by-week—or even day-by-day—until we achieved product-market fit. I don’t know of a whole lot of other solutions that could do that for us.”
“Unqork’s no-code technology enabled us to rapidly transform a really complex process and turn it into something we could configure and iterate week-by-week—or even day-by-day—until we achieved product-market fit. I don’t know of a whole lot of other solutions that could do that for us,” Joseph said.
Watch the above video for a walkthrough of the application Broadridge developed using Unqork and to hear more about Unqork and Broadridge’s ongoing relationship.
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